A few weeks ago, I happened across an intriguing article in Time Magazine about Very Thai, a new book of photos and essays about Thailand and its culture. The next time I passed through the Emporium on personal business, I made it a point to stop by the Kinokuniya Bookstore to pick up a copy.

Unlike your standard coffee table fare that shows many postcard-pretty photos touting lush tourist destinations, Very Thai delves into the mundane: the day-to-day sights, smells, rituals, and idiosyncracies that define exactly what it means to be Thai. The book is divided into major sections such as street life and entertainment, which each section containing numerous essays on individual topics as varied as food on a stick to tuk-tuks to hi-so hair-dos. Each essay is accompanied by a rich array of photographs, many of them candid, spur-of-the-moment, man-on-the-street snapshots.

Written by an expatriate and longtime resident of Thailand, the book is a detailed, meticulously-research reference into the little nuances of Thai behavior and philosophy, and explores how Thai culture has evolved into its present-day incarnations as it is assaulted and influenced by both modern and foreign influences. For me, it has proven to be a fascinating explanation for all the local quirks whose logic has puzzled and eluded me; for my wife, it has been an eye-opening introduction to how outsiders perceive Thailand, and the things that puzzle them. We would highly recommend this book to anyone who has visited and loves Thailand, including its own citizens. It don’t come cheap though: mine cost me almost a thousand Baht.

Below is a transcript of the article that appeared in Time Magazine about the book:
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The Thais That Bind
A new, encyclopedic book relishes Thailand’s embrace of all things un-Thai
By Andrew Marshall
Monday, Mar. 07, 2005

The publication of Very Thai, a unique guide to Thai pop and folk culture, coincides with the country’s biggest debate about national identity in more than half a century. In the World War II era, the military Phibunsongkhram regime rallied under the slogan “Thailand for the Thais.” Today, the country seems mesmerized again by nationalism. Schools and colleges have been ordered by the Ministry of Education to display the flag more prominently and play the national anthem at a higher volume. “Thai-ness” is once again a useful political concept: in early February, Prime Minister Thaksin Shinawatra’s populist nationalism lifted his party