Bangkok: Fashion Mecca? Maybe. Eventually.
For much of the last year, I’ve read with increasing bemusement about the government’s mission to turn Bangkok into a Paris or Milan of the East, as if the drafting a government resolution would suddenly and miraculously transform Bangkok into a fashion mecca.
The key to this transformation is the establishment of the Bangkok Fashion City (hipsters will no doubt refer to it as BFC, not to be confused with KFC, which has nothing to do with fashion but will likely remain in the minds of the masses long after the BFC slides into obscurity), which is supposed to be some sort of quasi-government trade promotion organization. I wish I could tell you more, but the website for this organization with international aspirations doesn’t have an English version.
It’s not that aspiring to be a major fashion center is a bad thing. I think it’s a very good thing, and if any city in Asia has a shot at becoming the region’s fashion center, Bangkok would certainly be at the top of a very short list of leading contenders. What I do scoff and make snide remarks at are the simple-minded assumptions that the government makes, and the shoddy approach it adopts in executing its strategy.
For example, a recent article states that one of the initial projects under the umbrella of BFC is the establishment of a fashion academy with the mission of “developing knowledge-base for personnel in the country